Most Popular Paint Colors

A bright sitting room with white shiplap walls accented by neutral fabric furniture and accessories. A bright sitting room with white shiplap walls accented by neutral fabric furniture and accessories.

Most Popular Paint Colors

Discover Benjamin Moore's most popular paint colors.

Livability. Flexibility. Universality. These are just a few of the essentials that make a Benjamin Moore paint popular–and beloved. We’ve included both most popular and best-selling colors for you to explore. Which one inspires you?
Open cans of paint color samples and an array of color swatches.

'Try On' Our Most Popular Colors!

Sampling one or more of our most popular paint colors is the best way to find a paint color you’ll love for years to come. You can buy color samples from your local Benjamin Moore retailer. You can also buy Benjamin Moore Paint Color Samples (8 oz.), 4x8” swatches or peel & stick samples online.

Lighting conditions are critical to consider. Be sure to observe every sample in both artificial and natural light, as well as throughout the day and night.

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The Benjamin Moore Favorites Palette

Handpicked by our experts, these 75 popular paint hues are all tried-and-true colors synonymous with timeless dependability.

Benjamin Moore Favorites Fan Deck on canvas.

Complete the Look

Painting Trim, Ceiling and Doors
To make it easy, use the same white paint color on trim, ceiling and interior doors. Different sheen levels help create additional contrast in a space. Some of our most versatile options include:
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Choose a Paint Sheen
Choosing the right sheen will influence the ultimate look of your selected paint color. The higher the sheen, the greater the shine and durability. Consider semi-gloss for doors and trim; matte or eggshell for walls; and flat for ceilings. And remember: only Benjamin Moore paint combined with our proprietary paint colorant, Gennex, can bring Benjamin Moore colors to life.
Project Ideas & Inspirations

Ready to Explore?

Browse photos and gain expertise to create remarkable interiors and exteriors.

AURA® Interior, Regal® Select and Eco Spec® Interior paint.

Browse the Catalog

See the full Benjamin Moore Product Catalog to find the paint that is right for your project.